Cover Page // Photo: Athleta
PRINT COLLATERAL:
Athleta Girl Launch
Designed a comprehensive introduction and planning document to support the launch of Athleta Girl in pilot stores. Gathered content from cross-functional partners to collate into one cohesive resource.
As with any launch, there were TONS of details to communicate. From demographics to product features to exactly when to expect those new hangers to arrive, the Girl Planner document prepped stores for success by delivering everything they needed to know in a format that was on-brand, easy to read and in true Athleta Girl spirit, fun!
Click below to slide through a few pages of the document.
